The outsourcing market has been traditionally defined in terms of cost and efficiency. And those are still important expectations of any sourcing engagement. But a confluence of technology trends – including cloud, mobile, social and big data – is opening up new potential for these sourcing relationships to go beyond simple cost-cutting. When done right, these partnerships foster innovation, drive growth and enable transformation in companies large and small. And business leaders across are now looking for partners that can add significant strategic value.